In our previous post, we took you on a short write up on what your brand can live stream. Most people tend to think it is only events that should be live streamed, but as we stated, things like customer service, interviews, back stage production action, crowd sourcing ideas, live courses are only some of the things you can do with a live stream.
In this post, we will tackle some things you need to take into consideration when planning to go live on any platform. As a brand, your public image (and how you go about it) is very different from an individual. As a result, you will have to make sure everything you put into a live video session is top notch. Things like sound, video composition, untidy space (except you are in this business) should be taken into careful consideration. Let’s see some points to consider.
Sorting your live video requirement
** Going live for a brand requires a bit more planning than the average person. When a person goes live, they can be easily forgiven if mishaps come to happen. However, brands are not so lucky and planning very well ahead is key to coming out tops when you go on a live stream
– First you want to map out the achievement of a live stream when you decide to do one. Goal points here will be to either make a special announcement or highlight a feature on a product, another point could be to put a face on your company and talk, chat with your customers in real time. Knowing what you want to achieve will help you know what you need and what kind of planning to engage in.
– Production: when you have the end achievement in mind, you put things in motion. You will definitely need a camera but what else? If you are live streaming a new product launch, you might want to prepare tools you will need to mix multiple video feeds and transit from one scene to another. i.e. a camera shows the opening of the product, another captures the crowd reaction or the same product from a more detailed angle. Listing out what you will need to carry out the goal point made in 1 above is very key. From this, you can say you will need two cameras. When dealing with multiple cameras, a video mixer has to come into play. If you will be having a panel, then you will need microphones, you will need a microphone to capture sound from the speakers and maybe another to capture sound from the audience in case anyone asks a question. From this, you know you will need a sound mixer. Make a detailed plan on how you want to achieve/tell the story/goal point you set out in (1) above.
– Picture composition. This is on two sides, the first we will talk about is picture composition on your camera. You might not bother much with this if you have a production crew but it is advisable to know and partake in how your picture will look. Since this is live, there is no chance to edit, remove or cut scenes. As a result, your camera’s video composition has to take into account mostly the things you want in the picture at all times, this means camera man shaking, improper thirds and other mistakes can not come in.
The second side of this is in how the video looks to your viewers. Ensure you are streaming at a very appropriate bandwidth level. For HD videos, the minimum stream to be on is 2mbps. Use of multiple access points is advised instead of a single access point. A multiple access point combines bandwidth from individual access points and gives you a bonded bandwidth to stream on. Single access points always rely on one access points even though up to 3-4 access points are available. It prefers to choose the strongest at the point, issue being the strongest at that point might wane down over the course of the stream, thereby ruining the quality of your stream. Your viewers will thank you if the picture composition on their viewing end is flawless and smooth. Pix-elated videos are not well received by viewers.
– Ads & Live Stream. YouTube & Facebook are currently running the game of live streaming (major contenders) and both are investing heavily in running ads during a live stream. While YouTube currently allows you play cards, Facebook is yet to roll out their platform to monetize ads. Facebook however gives you guidelines on how to run ads on your video and even on how to tag a sponsor on/during a campaign.
A common question we get is if sponsor ads can run on the live stream, Facebook claims it discourages ads because it dampens user experience. A way to approach this will be to run the ads in such a way that it doesn’t impose on the viewer’s experience. For example, running an PiP interview during the live stream where a company rep talks about why they are sponsoring the event/partnering with the event is a good way to promote the sponsor.
In our post, we will look at some guidelines as well as why you should live stream. Do you currently do any Live Videos, we will love to see your stories, please drop a link to your page, video in the comment session. You can also reach out to the Business Development Team to talk more on Live Video. Just email firstname.lastname@example.org
Business Development Unit,